Privacy Policy

Effective Date: February 10, 2026

BerryPure ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

Please read this Privacy Policy carefully. By using BerryPure, you consent to the practices described in this policy. If you do not agree with this policy, please do not use the App.

1. Information We Collect

1.1 Information You Provide

• Food Scanning Data: When you scan food labels, images are temporarily processed to extract ingredient information. We use Google Gemini Vision API to analyze these images. Images are not stored on our servers after processing is complete.
• Usage Data: Information about your eating habits, scanned products, progress tracking, streaks, and preferences that you choose to save within the App. All usage data is stored locally on your device and is not transmitted to our servers.

1.2 Information Collected Automatically

• Device Information: Device type, operating system version, unique device identifiers, and general location (country/region) for analytics purposes.
• Usage Analytics: Information about how you interact with the App, including features used, session duration, and app performance data.
• Crash Reports: If the App crashes, we may collect diagnostic information to help us improve the App.
• Session Recordings: We may record your interactions within the App, including screen views and touch gestures, to understand how users navigate the App and improve the experience. These recordings do not capture keyboard input, passwords, or any text you type. Recordings are anonymized and automatically deleted after 30 days.

1.3 Information We Do NOT Collect

• We do not collect precise geolocation data
• We do not access your photo library (only the camera for scanning)
• We do not collect biometric data
• We do not collect contacts or address book information
• We do not store the images you scan

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the App
• Process and analyze food labels you scan
• Track your progress and maintain your eating streaks
• Personalize your experience within the App
• Process subscription payments through the App Store
• Send you service-related communications
• Analyze usage patterns to improve our services
• Detect, prevent, and address technical issues
• Comply with legal obligations

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide you with the App's services and features.
• Legitimate Interests: Processing for analytics, security, and improving our services, where our interests do not override your rights.
• Consent: Where you have given explicit consent for specific processing activities.
• Legal Obligation: Processing necessary to comply with applicable laws.

4. Third-Party Services

We share your information with the following third-party service providers who help us operate the App:

4.1 Google Gemini Vision API

Purpose: To analyze food label images and extract ingredient information.

Data Shared: Images of food labels you scan (temporarily, for processing only).

Privacy Policy: Google Privacy Policy

4.2 PostHog

Purpose: Product analytics, feature flags, and usage tracking to improve the App.

Data Shared: Anonymous device identifiers, app usage events, session metadata, and anonymized session recordings of app interactions. No personal information is shared unless you are signed in, in which case your user ID may be associated with usage data.

Data Location: United States.

Privacy Policy: PostHog Privacy Policy

4.3 Superwall

Purpose: Subscription management and paywall functionality.

Data Shared: Anonymous usage data related to subscription flows.

Privacy Policy: Superwall Privacy Policy

4.4 Apple

Purpose: Payment processing for in-app subscriptions.

Data Shared: Payment information is processed entirely by Apple and is not shared with us. We do not collect or store any payment details.

Privacy Policy: Apple Privacy Policy

5. Data Retention

We retain your information as follows:

• On-Device Data: Your progress, scan history, and preferences are stored locally on your device. This data is removed when you uninstall the App or clear your data through the App's settings.
• Scanned Images: Not retained. Images are processed in real-time and immediately discarded.
• Analytics Data: Anonymous usage analytics are retained for up to 24 months, then automatically deleted.

We may retain certain information as required by law or for legitimate business purposes (e.g., fraud prevention, legal claims).

6. Your Rights

6.1 Rights for All Users

Regardless of your location, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your account and data
• Withdraw consent where processing is based on consent

6.2 European Economic Area and United Kingdom (GDPR)

If you are in the EEA or UK, you also have the right to:

• Data Portability: Receive your personal data in a structured, commonly used, machine-readable format.
• Restriction: Request restriction of processing in certain circumstances.
• Object: Object to processing based on legitimate interests.
• Lodge a Complaint: File a complaint with your local data protection authority (e.g., the ICO in the UK, or your national DPA in the EU).

6.3 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Opt out of the sale or sharing of personal information. We do not sell your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA rights, contact us at [email protected]. We will verify your identity before processing your request.

6.4 Australian Residents

If you are an Australian resident, you have rights under the Privacy Act 1988 and Australian Privacy Principles (APPs), including:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of personal information that is inaccurate, out-of-date, incomplete, or misleading.
• Complaint: Lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the APPs.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

We use service providers located in the United States. When we transfer data from the EEA, UK, or Australia, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Data processing agreements with our service providers
• Compliance with applicable data transfer frameworks

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit using TLS/SSL
• Secure cloud infrastructure with access controls
• Regular security assessments
• Limited employee access to personal data

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

BerryPure is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected]. If we discover that a child under 13 has provided us with personal information, we will delete such information promptly.

10. Do Not Track

Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. Due to the lack of a common standard for interpreting DNT signals, our App does not currently respond to DNT signals.

11. Automated Decision-Making

BerryPure uses automated processing to analyze food labels and provide toxicity scores and ingredient information. This processing is based on algorithms that evaluate ingredient lists against known databases of additives and their classifications.

These automated analyses are provided for informational purposes only and do not constitute decisions that produce legal effects or similarly significantly affect you. You always have the right to verify results independently.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the App or by other means before the changes take effect. The "Effective Date" at the top of this policy indicates when it was last updated.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: [email protected]

Location: Queensland, Australia

For GDPR-related inquiries, you may also contact your local data protection authority.

For Australian privacy concerns, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

14. Apple App Store Additional Disclosures

In accordance with Apple's App Store requirements, we provide the following additional disclosures:

Data Used to Track You

We do not track you across apps or websites owned by other companies.

Data Linked to You

We do not link any collected data to your identity. No account or sign-in is required.

Data Not Linked to You

• Device identifiers (anonymous, for analytics)
• Usage data (app interactions, feature usage)
• Crash data
• Performance data
• Diagnostics

Last updated: February 10, 2026