About Berry Pure,and how we decide
Berry Pure is an independent iOS app built by a small team with one job: read the ingredient label so you do not have to. Point your camera at any label and the app flags ultra-processed markers, scores the food from 1 to 10, and suggests cleaner swaps.
What Berry Pure is, and what it is not
Berry Pure is a label-reading tool. It is not a diet program, a medical service, or a supplement brand. The app has one opinion: you should be able to see what is actually in your food without a chemistry degree. What you do with that information is up to you.
We are independent. Berry Pure is funded by app subscriptions, not by food companies, affiliate deals, or ads. No brand can pay for a better score, and no brand can pay to have a verdict softened. The swap suggestions in the app and on this site are generic food categories, not sponsored products.
We are also not doctors, and we do not pretend to be. Nothing here is medical advice. If you have a condition that depends on what you eat, from diabetes to a food allergy, your clinician beats an app every time.
How the app scores a label
When you scan an ingredient list, the app reads the label text, then matches every ingredient against our database of additives, sweeteners, oils, and ultra-processed markers. That database is the same one behind the E-numbers directory on this site: each entry carries a verdict, the label names it hides behind, and the regulatory record behind that verdict.
The purity score from 1 to 10 weighs how many ultra-processed markers a product contains and how strong they are. A long list of colourings, emulsifiers, and sweeteners scores worse than a single preservative in an otherwise short label. The score is a reading aid, not a health claim: it tells you how industrial a product is, and the ingredient breakdown tells you why.
The same research pipeline feeds every guide on this site. When a page compares foods or lists swaps, the claims come from the sources cited on that page, and the verdicts come from the same database the app uses. One methodology, everywhere.
How verdicts are decided
Everything we publish, in the app and on this site, follows the same four rules:
Regulators first
Every additive verdict starts from what EFSA and the FDA have actually ruled. If a substance is banned, restricted or carries a mandatory warning label anywhere, we say so and link to the ruling.
Peer-reviewed, not viral
Beyond regulators we cite peer-reviewed research: the NOVA classification, the Southampton study, the BMJ umbrella review on ultra-processed food. If the evidence is still emerging, we label it worth watching, not dangerous.
Safe and ultra-processed are different questions
Plenty of additives are perfectly safe and still only ever appear in industrial food. We keep those two judgements separate: a safety verdict, and an honest note when something is simply a marker of heavy processing.
No fear-mongering
We do not do detox myths, chemical-free marketing or fringe nutrition claims. An occasional ultra-processed food will not hurt you. What matters is knowing how much of your kitchen is made of them.
Guides on this site are researched and written by the Berry Pure team and published under Berry, our strawberry mascot and editorial voice. Every page that makes a health claim lists its sources at the bottom. If you spot something we got wrong, tell us at [email protected] and we will check it against the evidence and fix it.
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Berry Pure Premium is a monthly or annual subscription. Payment is charged to your Apple ID at confirmation of purchase and automatically renews unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings.