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73% of what we eat is ultra-processed, and most people have no idea. Point your camera at any ingredient list and Berry Pure names every additive, sugar trap and lab-made extra, then finds you a cleaner swap.
Subscription required. Free 3-day trial.
Every label becomes a score
Try it live
This is what a Berry Pure scan feels like. Pick a product and catch what's hiding. It reads the real label in front of you, not a stale barcode database.
Ingredients
Morning cereal
Whole grain oats (51%), glucose-fructose syrup, soy protein isolate, emulsifier (E471), sunflower oil, natural flavouring, cinnamon, colour: annatto, vitamin E.
Hidden sugarSugar listed under another name1
EmulsifierKeeps mixed ingredients from splitting2
FlavouringLab-made flavour that mimics the real thing3
ColourDye that changes the food's colour4
Cleaner swapRolled oats + real berriesJust oats. Nothing to hide.10/10The real thing scans your own kitchen. Try your first scan in the app’s onboarding, before any trial starts.
Download on theApp Store
Scan any labelPoint your camera at any ingredient list. Berry Pure reads the real label in front of you, today, and breaks down every additive, hidden sugar and inflammatory ingredient, with a purity score from 1 to 10.
Find cleaner swapsScanned something ultra-processed? Berry Pure suggests cleaner alternatives you can actually find at any store, personalised to what you care about, not a generic list.
Shop with a clean listYour swaps go straight to a built-in shopping list. Walk into any store knowing exactly what to reach for instead of second-guessing every label.
Score your whole kitchenScan the food you already own, zone by zone across your fridge, pantry and takeout, and get a purity score for each. Watch your whole kitchen get cleaner over time.
Track what you catchSee how many additives you've caught, your clean average week by week, and your cleanest and worst finds. Earn achievements as you learn to eat clean.
What you're catching
Every scan sorts what's inside into plain-English groups, with a running tally, so you learn to spot the patterns yourself.
Hidden sugarsSugar listed under other names23
PreservativesChemicals that make food last longer19
Oils and fatsHeavily processed oils and fats14
SweetenersSugar-free sweeteners made in a lab11ColoursDyes that change the food's colour8Gums and bindersKeep mixed ingredients from splitting6FlavouringsLab-made flavours that mimic the real thing5
Raising agentsChemicals that puff and lift3
Sugar hides behind 56 different names on labels. Berry Pure knows every one of them, and tells you in plain English.
Brands reformulate constantly. The moment they do, every barcode database is out of date, but the label in your hand is always current.
Berry Pure
PremiumOne subscription unlocks the whole toolkit. Start with a free 3-day trial and see what’s really in your food.
Subscription required. Free 3-day trial.
Unlimited food label scans
Instant ultra-processed food detection
Hidden sugar, additive & inflammatory call-outs
Personalised purity scores from 1 to 10Smart cleaner-swap suggestionsBuilt-in shopping list
Whole-kitchen scoring by zone
Achievements as you build cleaner habitsEverything you need to know about scanning your food with Berry Pure.
Berry Pure is an ultra-processed food scanner for iPhone. Point your camera at any ingredient list and it instantly breaks down every additive, hidden sugar and inflammatory ingredient, gives the product a purity score from 1 to 10, and suggests cleaner swaps you can find at any store.
Barcode apps read old ratings from a database that goes stale the moment a brand reformulates. Berry Pure reads the real label in front of you, today. It's slower per scan but accurate to what is actually in the food right now, not a cached rating from months ago.
Ultra-processed foods (UPF) are industrial formulations typically made with ingredients you'd never use at home: emulsifiers, artificial sweeteners, flavour enhancers, colours and preservatives. Common examples include soft drinks, packaged snacks, instant noodles and reconstituted meat products. Berry Pure scans any label and tells you how processed a product really is.
Yes. Scan the food you already own, zone by zone across your fridge, pantry and takeout, and Berry Pure gives each zone a purity score. As you swap ultra-processed items for cleaner ones, you can watch your whole kitchen get cleaner over time.
Every time you scan something ultra-processed, Berry Pure suggests cleaner alternatives you can find at any store, personalised to what you care about. Saved swaps go straight to a built-in shopping list so there's no guessing in the aisle.
Berry Pure is free to download and comes with a free 3-day trial. After the trial, Premium is available as a weekly or annual subscription and unlocks unlimited scans, whole-kitchen scoring, smart swaps, the shopping list and progress tracking.
Berry Pure only reads the label you choose to scan to identify ingredients. It's built for people who want to understand their food, without turning your kitchen into an account and a database.
Berry Pure is available on iPhone via the App Store. Download it, start your free 3-day trial, and scan your first label in seconds.
Free label tools
No app, no sign-up. Paste an ingredient list and see what it's hiding.
Quick guides to the foods people scan most.
Scan your first label in seconds. Start your free 3-day trial and watch your whole kitchen get cleaner.
Subscription required. Free 3-day trial.
Berry Pure Premium is a weekly or annual subscription. Payment is charged to your Apple ID at confirmation of purchase and automatically renews unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings.
