Additive guide

E110 Sunset Yellowwhat it means on a food label

Southampton six azo dye with an EU hyperactivity warning label. Berry Pure flags additives like this during a scan so you can decide faster at the shelf.

Berry Pure verdict

Best avoided

E110 is on Berry Pure's best-avoided list because the evidence record includes a ban, warning-label requirement, regulatory action, or a consistent health concern. The practical move is simple: if you see E110 or Sunset Yellow on a food you buy often, scan the label and look for a cleaner swap.

Usually found in

Orange squash, sweets, sauces

If these are regular buys in your kitchen, scan a few brands side by side. Additive use can vary a lot between similar products.

Additive family

Colour

Dyes and pigments that change how food looks.

How to spot it on a label

Manufacturers may use the E-number code, the full additive name, or a common alternative name. These are the label terms to check:

  • E110
  • Sunset Yellow
  • Yellow 6

Related additives

Same family, similar label context, or the same Berry Pure verdict.

E102TartrazineE104Quinoline YellowE122CarmoisineE124Ponceau 4RE127ErythrosineE129Allura Red

Frequently askedquestions

Everything you need to know about scanning your food with Berry Pure.

What is E110 Sunset Yellow?

E110 is Sunset Yellow, a colour used in foods such as orange squash, sweets, sauces. Southampton six azo dye with an EU hyperactivity warning label.

Is E110 bad for you?

E110 is on Berry Pure's best-avoided list because the evidence record includes a ban, warning-label requirement, regulatory action, or a consistent health concern. The practical move is simple: if you see E110 or Sunset Yellow on a food you buy often, scan the label and look for a cleaner swap.

How do I spot E110 on a label?

Look for these label names: E110, Sunset Yellow, Yellow 6. Some products spell out the additive name instead of using the E-number code.

Can Berry Pure flag E110?

Yes. Berry Pure scans ingredient labels with your camera and flags additives like E110 so you do not have to memorize code numbers while shopping.

Sources

The claims on this page are based on these publications.

  1. EFSAFood additives: how additives are evaluated and approved in the EU
  2. LancetFood additives and hyperactive behaviour in children
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