Additive guide

E129 Allura Redwhat it means on a food label

The most-used red azo dye and one of the Southampton six. Berry Pure flags additives like this during a scan so you can decide faster at the shelf.

Berry Pure verdict

Best avoided

E129 is on Berry Pure's best-avoided list because the evidence record includes a ban, warning-label requirement, regulatory action, or a consistent health concern. The practical move is simple: if you see E129 or Allura Red on a food you buy often, scan the label and look for a cleaner swap.

Usually found in

Red drinks, sweets, snacks

If these are regular buys in your kitchen, scan a few brands side by side. Additive use can vary a lot between similar products.

Additive family

Colour

Dyes and pigments that change how food looks.

How to spot it on a label

Manufacturers may use the E-number code, the full additive name, or a common alternative name. These are the label terms to check:

  • E129
  • Allura Red
  • Red 40

Related additives

Same family, similar label context, or the same Berry Pure verdict.

E102TartrazineE104Quinoline YellowE110Sunset YellowE122CarmoisineE124Ponceau 4RE127Erythrosine

Frequently askedquestions

Everything you need to know about scanning your food with Berry Pure.

What is E129 Allura Red?

E129 is Allura Red, a colour used in foods such as red drinks, sweets, snacks. The most-used red azo dye and one of the Southampton six.

Is E129 bad for you?

E129 is on Berry Pure's best-avoided list because the evidence record includes a ban, warning-label requirement, regulatory action, or a consistent health concern. The practical move is simple: if you see E129 or Allura Red on a food you buy often, scan the label and look for a cleaner swap.

How do I spot E129 on a label?

Look for these label names: E129, Allura Red, Red 40. Some products spell out the additive name instead of using the E-number code.

Can Berry Pure flag E129?

Yes. Berry Pure scans ingredient labels with your camera and flags additives like E129 so you do not have to memorize code numbers while shopping.

Sources

The claims on this page are based on these publications.

  1. EFSAFood additives: how additives are evaluated and approved in the EU
  2. LancetFood additives and hyperactive behaviour in children
The Berry Pure strawberry mascot, cheering

See what’s really
in your food

Scan your first label in seconds. Start your free 3-day trial and watch your whole kitchen get cleaner.

Download on theApp Store

Subscription required. Free 3-day trial.

Berry Pure Premium is a weekly or annual subscription. Payment is charged to your Apple ID at confirmation of purchase and automatically renews unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings.