Label check
The exact criteria researchers use to classify a food as ultra-processed, turned into a test you can run on any label in under a minute.
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A food is considered ultra-processed when it meets a specific technical definition, not when it merely seems junky. Under the NOVA system, the criterion is that the product is an industrial formulation made mostly from substances derived from foods, oils, fats, sugars, starches, protein isolates, together with additives whose purpose is to imitate the sensory qualities of real food or disguise the qualities of the formulation. Carlos Monteiro's research group, which authored the definition, adds a memorably blunt shortcut: if a product contains ingredients you would not find in an ordinary home kitchen, it is considered ultra-processed.
That definition converts into a five-sign test you can run at the shelf. Sign one: food fractions instead of foods, ingredients like wheat starch, whey protein concentrate, palm kernel oil, and dextrose, which are pieces extracted from crops rather than the crops themselves. Sign two: cosmetic additives, meaning any dye, flavoring, flavor enhancer, sweetener, emulsifier, thickener, or foaming, anti-caking, and glazing agent. Sign three: the phrase natural and artificial flavors, which signals the taste was engineered rather than inherent. Sign four: an ingredient count above roughly five paired with names requiring a chemistry background. Sign five: properties impossible in home cooking, a bread soft for three weeks, a snack cake that never stales, a neon color no plant produces.
A crucial subtlety is that classification is binary at the additive level. One marker ingredient is enough. Yogurt with added carrageenan is considered ultra-processed even though yogurt itself is a minimally processed food; the same applies to a wholegrain bread that includes a single emulsifier. This strictness surprises people, but it is what makes the system testable, and it explains why two visually identical products can be classified differently. The judgment is always about the formulation in front of you, never the category it belongs to, and the surrounding groups that a product might fall into instead are mapped in our NOVA classification overview.
Applying the test to borderline cases shows how it works in practice. Is granola considered ultra-processed? Oats, honey, nuts, and oil baked at home: no. A commercial version with soy lecithin, natural flavor, and brown rice syrup: yes, three separate signs fire. Is dark chocolate considered ultra-processed? Cocoa mass, cocoa butter, and sugar passes the test; add vanillin and PGPR, an emulsifier, and it fails. Is sparkling water considered ultra-processed? Plain, no; citrus-flavored with sucralose, yes, on the sweetener alone. The test resolves cases a mental junk-food category cannot.
Be aware of what the definition deliberately ignores, because this is where most confusion originates. Calories, sugar grams, fat, and protein are irrelevant to the classification; a zero-calorie diet soda is emphatically considered ultra-processed while butter, pure fat, is not ultra-processed at all. Organic certification, non-GMO status, gluten-free claims, and added vitamins change nothing. Fortification can even be a tell, since heavily fortified products are often replacing nutrients their base materials lost to refining.
Critics note real edge cases, infant formula, some supermarket wholegrain breads, plain plant milks, where the label is considered technically ultra-processed but the evidence of harm is weaker, and the scientific debate on those margins is ongoing. For everyday shopping the test still earns its keep, because the products it flags most loudly are the ones carrying multiple ingredients to avoid at once. BerryPure runs all five signs automatically: scan a label, and the app shows the classification along with each additive from the common additives database that triggered it.
How it works
1Photograph the ingredient panel of any product, including unlabeled-looking items like bakery goods with a sticker label. The app parses every ingredient name, including E-number formats used outside the US.
2BerryPure checks each ingredient against the NOVA criteria: food fractions, cosmetic additives, engineered flavors, and industrial-only substances. Any ingredient that satisfies a criterion is flagged with the sign it triggered.
3The result states plainly whether the product is considered ultra-processed and lists the deciding ingredients, so you learn the test itself with every scan rather than just receiving a score.
Cleaner swaps

Commercial granola with soy lecithin, natural flavor, and brown rice syrup
Homemade granola: oats, honey, olive oil, cinnamon, almonds
The homemade version passes every sign of the test using five kitchen ingredients, and twenty minutes in the oven yields two weeks of breakfasts.

Dark chocolate with vanillin and PGPR emulsifier
A bar listing only cocoa mass, cocoa butter, and sugar
PGPR is a cost-saving emulsifier that substitutes for cocoa butter, and vanillin is synthesized flavor. Several widely available bars use neither and classify as simply processed.

Citrus sparkling water sweetened with sucralose and acesulfame K
Plain sparkling water with a squeezed lime wedge
Non-nutritive sweeteners are cosmetic additives by definition, which alone makes the drink ultra-processed. Actual citrus adds flavor without triggering any criterion.

Vanilla yogurt with modified corn starch, gelatin, and carrageenan
Plain whole-milk yogurt with vanilla extract and honey stirred in
Real vanilla extract and honey are kitchen ingredients, so your version stays out of Group 4 while the commercial cup fails on three thickeners at once.

Multigrain bread with mono- and diglycerides and calcium propionate
A loaf whose label reads flour, water, salt, yeast, seeds
Multigrain describes the flour, not the processing level. The emulsifier and preservative are what classify the first loaf; some supermarket bakeries sell loaves without either.

Restaurant-style tortilla chips with TBHQ and yellow corn flour blend
Chips made from whole corn, oil, and salt, or baked corn tortilla wedges
Three-ingredient chips exist in nearly every store and pass the test cleanly. TBHQ is a synthetic antioxidant with no home-kitchen equivalent, an automatic sign.
Everything you need to know about scanning your food with Berry Pure.
A product formulated mostly from industrial food fractions like starches, oils, sugars, and protein isolates, combined with additives such as emulsifiers, dyes, sweeteners, or engineered flavors that no home kitchen uses. If any ingredient fits that description, the product is considered ultra-processed under NOVA.
One is sufficient, provided it is a marker additive: an emulsifier, non-nutritive sweetener, flavor enhancer, dye, thickener used cosmetically, or an industrially derived flavor. That single-marker rule is why an otherwise wholesome yogurt or bread can be classified as ultra-processed.
None of them, on their own. Sugar, butter, salt, and oils are NOVA Group 2 culinary ingredients, substances used to prepare and season Group 1 foods at home. They become part of an ultra-processed product only when combined with additives inside an industrial formulation.
Yes, unambiguously. The classification examines ingredients and manufacturing, not nutrition facts, and diet soda is built from artificial sweeteners, acids, colorings, and flavorings. It is often cited as the purest example of a formulation containing no intact food whatsoever.
Researchers actively debate a few subcategories. Some supermarket wholegrain breads, plain unsweetened plant milks, and certain fortified cereals classify as ultra-processed yet show weaker or no negative associations in cohort studies. The classification is a screening tool, and these edge cases are where it is least predictive.
Carlos Monteiro and colleagues at the University of Sao Paulo introduced it in 2009 as part of the NOVA classification. It has since been adopted in research and by bodies including the FAO, and it underpins national dietary guidelines in Brazil, France, and several other countries.

Scan your first label in seconds and start making cleaner choices across your whole kitchen.
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